Since the 1980s, we've been dreaming about the resplendent future of virtual reality; one day, headgear like the Oculus Rift will be used to pour immersive entertainment into our brains. No part of this dream includes corporate sponsors shellacking our vision with brand messages. But now that the technology is on the cusp of the mainstream, advertising "experiences" are at the forefront of VR development.
Since the 1980s, we've been dreaming about the resplendent future of virtual reality; one day, headgear like the Oculus Rift will be used to pour immersive entertainment into our brains. No part of this dream includes corporate sponsors shellacking our vision with brand messages. But now that the technology is on the cusp of the mainstream, advertising "experiences" are at the forefront of VR development.
Share this Article
Comment on this Article
Recommended
Please to comment